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Everything you need to know to grow your photography business.

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How Much Does It Really Cost to Start a Photography Business?

So, you’re thinking about becoming a professional photographer? It’s an exciting step, full of creative possibilities, but we know it can also feel a bit overwhelming when it comes to the practical side—especially the financial aspects. To build a strong foundation for your professional photography career, it’

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Checklist: Are You Ready to Start a Full-Time Photography Career?

Thinking about becoming a full-time photographer? It’s a bold and exciting move that can be incredibly rewarding! While there’s a lot to handle behind the lens, with the right mindset you can build a business that not only supports you financially but also brings personal and professional fulfilment.

Photography Industry

Insider Tips from Pros: Running a Successful Photography Business

In the photography industry, simply being skilled behind the camera isn’t always enough to thrive as a business because success requires much more than a passion for the craft or creative vision. Photographers also need to handle the business side of things to build a sustainable career. Why do

Photography Industry

Practical Tips for Managing Finances as a Photographer

In the photography industry, there exists a dilemma between passion for photography and financial pragmatism. For many photographers, the love for capturing photos and creating visual stories is what drives them. However, the reality of running a successful photography business requires a keen understanding of financial management – a skill that

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Preventing Burnout: Self-Care Strategies for Photographers

For many, the prospect of turning a passion into a profession is often defined as a "dream job". While the life of making a living through a creative pursuit like photography might seem simple and fun, the reality is often much more complex. What many people don'

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Maximise Your Photography Business Value with Alex Hormozi’s Formula

The photography industry is ever-evolving, with photographers continuously seeking ways to stand out in a competitive market. From portrait sessions to event photography, the demand for high-quality images is growing. However, many photographers struggle with managing their business operations efficiently while trying to attract and retain clients. To build a

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Meta Ad Optimisation for Photographers: Maximise Your Budget

Previously, we've explored how to advertise on Meta from selecting the right ad formats to targeting and bidding tailored for your photography business. Now that your campaigns are running, it's time to shift focus from creation to optimisation! In this next guide, we will go deeper

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Free eBook: Learn How to Price Up Your Photography Work

Have you ever felt unsure how much to charge for your photography services? Or have you wondered how to offer more to your clients without seeming too pushy? You’re definitely not alone. Pricing and upselling can be tricky, but they're essential for a successful photography business. That&

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Practical SEO Guide for Photographers

Search Engine Optimisation (SEO) might initially appear secondary for photographers, who often rely heavily on visual appeal and word-of-mouth to grow their business. However, in a digital world where countless photographers are competing for attention, SEO has become an indispensable tool for standing out. The online visibility of a photography

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Instagram for Photographers: Grow Your Photography Brand

Instagram is one of the leading visual-first platforms for photographers to showcase their work, reach potential clients, and improve their professional visibility. According to Statista, it has over 2 billion active monthly users and an average reach of 2000 per image which underscores Instagram's enormous global user base.

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How to Advertise Your Photography Business on Meta

Discover effective Meta advertising strategies for photographers in this comprehensive guide. From ad formats to optimisation, read up on strategies tailored specifically for photography businesses.

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Bridging the Gap: How to Balance Artistic Passion and Business Success in Photography

Discover how to merge your love for photography with savvy business practices using the best photography business management software and tools.

Productivity

Best Digital Tools for An Efficient Photography Workflow in 2024

Photography business management software streamlines the operational aspects of a professional photographer's business. These tools handle a wide range of tasks, from website management and scheduling bookings to client relations and marketing. They also assist with payments, portfolio management, and storage. Whether you're starting a new

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The Professional Photographer's Guide to Time Management

As a professional photographer, you're all too familiar with the fact that time is a limited commodity. And as a business owner, your daily tasks may seem endless. Balancing client management, shoots, editing and admin work of running a business requires a lot of skills in time management.

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5 Tips For Building A Killer Photography Portfolio

You may have hundreds or thousands of photos or photoshoots under your belt but without a standout portfolio, how can you attract more clients and show them you are the right photographer they're looking for? Just going through and shortlisting your favourites is unfortunately not enough to create

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How to Make Money with Outdoor Photoshoots

There's a common misconception that without a studio, photographers are limited in what services they can offer. But let's debunk that myth right here and now!

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8 Tips for Surviving the Busy Photography Season

As the vibrant colours of spring is beginning to emerge slowly, so does the busy season for photographers. Here are 8 insider tips to survive the season!

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Why Workflows Are Essential for Your Photography Business

As photographers, you're drawn to your craft by a love for capturing moments and creating memories. As many sooner or later find out, running a photography business is more business than photography. Instead of spending the majority of their time behind the camera, they found themselves behind a

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3 Ways to Make More Money from Your Existing Clientele

Are you looking for ways to boost your revenue without constantly chasing new leads? Many photographers believe that the only way to make more money lies in getting more clients. However, the secret to reaching their revenue targets could be within reach—existing clients. Being able to effectively leverage your

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3 Ways of Differentiating Your Photography Business in a Competitive Market

With the increasing number of individuals aspiring to become photographers and the continuous advancements in digital photography, the barriers to entry in the field have significantly lowered. While this increased accessibility has fostered more avenues for creative expression, it has also resulted in market saturation. Photographers can no longer simply

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10 Tips to Help Your Clients Feel Confident in Front of the Camera

Helping your clients feel confident and safe in front of the camera is incredibly rewarding. When their confidence shines through in their photos, it yields truly genuine and captivating outcomes. While it might be challenging at first, recognising and addressing any anxiety your clients may have is essential to achieving

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Mastering Customer Reviews to Grow Your Photography Business

When was the last time you made a purchase without first checking reviews? In today's digital age, customer feedback has become a potent tool for business growth, and the photography industry is no exception. Client reviews can make or break your photography business too. Social proof has the

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3 Common Business Mistakes Photographers Make and How to Avoid Them

Explore three common business mistakes that photographers frequently make and get practical tips to steer clear of these pitfalls.

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Why Every Photographer Should Offer Mini-Sessions Photo Shoot Experience

Discover why and how to leverage mini sessions to engage with clients and attract potential customers!

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The Ultimate Guide to Creating a 5-Star Photography Client Experience

Unlock the secrets to delivering an unforgettable 5-star photography client experience that sets you apart from the competition!